This weekend I was (re)reading “Attracting Perfect Customers”, a timeless classic written by Stacey Hall & Jan Brogniez.
One of the many things that I love about this book is the chapter in which they talk about The Lighthouse Test, to tell you if you and your company are strategically ready to attract only the “most perfect” customers to serve.
“Here’s the test:
How often are you, your employees, and your coworkers operating like lighthouses standing securely on the shore, attracting and safely guiding the boats (your customers) that need your business with your light?
How often do you run up and down the beach frantically looking for boats (customers) to serve?”
Does your company pass the lighthouse test?